In recent years, Pakistani internet coverage has significantly outpaced that of neighbouring nations such as India and China. India was the only third-world country offering 3G services, according to a 2009 survey. It was just a matter of time until India's internet penetration rate soared into the stratosphere. The same thing happened in Sri Lanka, where the identical hockey-stick strategy as India was employed.

According to a recent survey, Pakistan's online community would have 55 million or more subscribers by the end of 2019. The similar phenomenon that has been observed in India and Sri Lanka is at the root of the encouraging expansion of online customers. Furthermore, the transition to 4G has created additional access points.

Accessibility and Online Payment Convenience:

When the option of paying by cash on delivery (COD) is available, people prefer to shop online. Around 95% of users consider it a leap of faith and are content to pay after receiving the goods. However, the fast-growing banking industry has introduced a variety of online payment options.

Consumers have begun to exchange their credit card information for online purchases as respectable online firms have grown in popularity. This is a watershed moment in Pakistan's IT history.

Infrastructure for Parcel Delivery and Logistics:

In the early 1990s, entrepreneurs in Silicon Valley had to deal with a similar situation. The IT business in Pakistan has also struggled in its early stages due to a lack of basic infrastructure for delivering goods to customers' doorsteps. It was becoming increasingly difficult for online shoppers to trust cloud merchants with their money before delivery became a significant concern.

Because there had been no positive shift in online consumers' attitudes regarding e-commerce, the businesses used main-stream media for the first time in Pakistan's history. People who saw advertising on well-known television stations decided to give it a try, and it worked.

Educating Consumers is a key component of any marketing strategy.

In response to the growing popularity of e-commerce stores, the Pakistani government recently issued legislation requiring all colleges to educate the relevance of e-commerce to students.


Despite all of its accomplishments, Pakistan's e-commerce business still faces a slew of challenges, including:

  • The government's discouraging policies
  • Inadequate literacy
  • There is a misunderstanding about Pakistan's e-commerce industry.

The zoom option is available for the products offered, cash on delivery online shopping websites in pakistan  allowing you to have a better look at the product, its quality, the materials used, and so on. Additionally, photos of the products from various angles are provided to see how the object seems from other perspectives.

The product comes with its essential features, which are the appealing features that make it stand out. Other characteristics and features are also included, which give the consumer with the information they require about the product. Brands, dimensions, materials used, package specifications, and so on. The product's offerings are also listed on the same page as the price it's being offered for, including delivery costs and, if applicable, EMI programmes.

You may also search for products by brand name and sort them by relevancy, price, discounts, reviews, popularity, and new arrivals, among other factors. These features have greatly simplified internet shopping.

As a result,

It's not an exaggeration to suggest that Pakistan's IT industry came late to the party. Even back then, the overwhelming public response has raised the eyebrows of renowned IT experts in recent years. Brands like,, and have acquired a strong appeal to online shoppers in a short period of time.

All of these efforts by big e-commerce companies have prompted online shoppers to make purchases. These brands became a major economic stabiliser in Pakistan by providing a variety of services. Overall, all that was required was for Pakistani Internet shoppers to be educated.