Creating a transparent background is essential for e-commerce business. It is necessary for your product's image in Photoshop opens up a wide range of impressive display options for your featured products. Suppose a transparent background gives you the ability to place a product against a backdrop that changes colour. 

Featured with a transparent background, the product can interact with its background on designed sites. But it depends on the user's screen size to give them a good user experience. Your website's logo files should also be created on a transparent background. It is you need so that you can place the logo anywhere on your site, regardless of the background colour of the page.

Using Photoshop software, you can create a transparent background and then save it. Now save the File in the appropriate web-ready format is very easy after knowing what you are doing. In the tutorial below, we will go through some simple steps.

Steps on how to you will be able to create a transparent background in Photoshop.

Step 1: Create a layered file with your image.

Open your product image in Photoshop. The image you many save in a JPG format. In this example, we will use the wristwatch image taken against a white background.

Source: Divnesky / Adobe Stock Open your Layers panel. By default, this panel is fixed to the right of your image window. But if you do not see it, you can access it by clicking Window> Layers from the dropdown menu. You will find the menu at the top of the application window bar.

In the Layers panel, you have to double-click the background layer. A new layer dialogue box appears, asking you to rename the layer. You can leave it as default level 0 and click OK. You have now unlocked your background layer, and anything you delete from it will be transparent.

 Read more: How to make the background transparent in photoshop?

Step 2: Make your selection.

To make your selection easier, use the Magic Wand tool from the left-hand toolbar of the application window. Then, click Select on the Selection Topic from the Options bar. You will find the options bar at the top of the screen. From the Photoshop software, try to select your desired object from your photograph tools considers the background. After that, you will see the selection as "marching ants" around.

If your selection is not perfect, you can use the Magic Wand tool. But it depends on how the selection is to remove a lot of background from the selection or add more products to the selection. In this example, Photoshop did not completely remove the clock shadow from the selection. 

So you need to select the subtract option from the option bar selection icon. And then click on some part of the Shadow Magic Wand tool until only the clock appears in the section. After making sure of your selection, you will see there is a "hole" in the image of your product. The face of the watch fills the hinge in the example image.

Step 3: Delete the background.

Once you've just selected your product image, then type SHIFT + CTRL + I. You can also select the Reverse option from the dropdown menu. You will see the option is locating at the top of the application window> select. 

Once your retro (background) is selected, type box space (delete on a Mac). Your background will now be transparent. In Photoshop, a transparent and background is presented with a grey and white checkerboard pattern. Type CTRL + D to deselect your selection area.

Read more: How to make the background transparent in photoshop.

Step 4: Save your image in the web format

Creating a transparent background in Photoshop software is just your first step. To display images on your eCommerce website with a transparent background, you need to make sure you have saved your product image in the correct format. The best format for saving your image is a PNG-4. This format allows for multiple levels of clarity. 

It means your image will not have a pixelated "hall" if you place it in a different image background with a different colour. We have older transparent file formats like PNG-8 and GIF. You can create this unwanted halo effect, so whenever possible, use a PNG-44. Find out how to reformat, resize, and customize your images on the web.

You can save your image file as PNG-44 in Photoshop CC, type SHIFT + ALT + CTRL + W (or select File> Export> Export as from the dropdown menu. You will see the option at the top of the application window. If you are using photoshop's older version, you won't see the Export Option. You can save the image file to the web. For hence you have to select PNG-24 format from the preset dropdown menu on the right in the dialogue box.

Set the format in png to make sure the transparency box you are checking. Hence you will find this option under file settings to the right of the menu box. Don't check small files like 8-bit. It converts the File to PNG-8 easily.


Now you will see the file size predicting for your PNG file on the left side of the image. It is important because larger file sizes will load your web page more slowly. My personal preference is to keep your web images smaller than 200 KB. It would be better if you save to 20kb. Under the image size, you will see the option to adjust the dimensions of your images. 

The small size image means a small file size that is having less kb. However, you do not want to make the dimensions of your image smaller than you want it to appear on your website. If you do, it will create blurry or pixelated photos.


Your customers want to view your product image on a Retina display. it's a good practice if you store your product image at a size of 50% –100% larger than the size you expect. It will help it to look crisp on all devices people are using currently. In other words, I would say if you know your product will be a maximum of 400px wide, you'll want to make it at least 600px wide here. 

So, yes, you need to work with some balance to maximize the size of your image while reducing the size of your File. To reduce the load time, you can choose to save only your featured product images for larger retina displays. It allows most of your product images to be saved in their original form.

Step 5: Save your File

Once you've set the size of your image to the correct size, click Export All. In the Save dialogue box, select the folder to hold your web-ready product images. It's a good idea to keep your optimal image files separate from your original image files to avoid confusion when loading your images on your site. Now put a name for the image file and make sure its extension is set to .png. Click set save. Get digital resource management tips to organize your photos and maintain your prudence. You can upload your transparent product image using different backgrounds on your site. 

Final verdict

You now know how to make the background transparent in photoshop and how to save in web-ready images that will make your site look beautiful without slowing down. You can take clipping path services from Clipping Path Specialist at affordable price. So get your quote today as trial.