Your headline should be specific, create urgency, convey usefulness, and trigger emotion. Use numbers and powerful words to increase click-through rates.
2
Optimize for Mobile Readers
Keep paragraphs short (2-3 sentences) and use plenty of white space. Most readers will view your content on mobile devices.
3
Write in a Conversational Tone
Use a friendly, conversational style that connects with readers. Address them directly with 'you' and share personal experiences when relevant.
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